Wouldn’t it be nice to know what your jury considers important in your particular case? What facts or beliefs will drive their decision? How and what order to present your witnesses, what trial story will be interesting and engaging as well as lead to an inescapable conclusion in your clients favor?
You can know the answer to these questions if you plan your work and work your plan. Learn the steps to winning justice in an InjuryBoard Webinar this Wednesday 2/25/09 at 3:00 PM EST (2:00 PM CST)
Our work in jury research results in an active process of looping back and forth to the facts, the frame, the sequence, discovering schema, developing ideas, and testing them against the research and data, revising the ideas, rebuilding the frame and sequence. Often, it fails and we build it again, listening to what the jury will think important, not what we think important until we have confidence the case will be presented in the best, most effective way possible. We face the brutal facts, but never lose faith that we can and will succeed in the end.
“For those who believe, no proof is necessary. For those that don’t believe, no proof is possible.” Stuart Chase